Continually seeking to attract new clients in order to grow the business
WHAT IS IT?
Business development is intentionally deepening relationships – with existing as well as with future clients. Doing so generates new business for the firm at a consistent and reliable rate. It is the art of quickly finding new clients while continuing to fortify relationships with current clients.
WHY IS IT IMPORTANT?
Business Development creates new and long-lasting business for your firm. You bring in new clients and work to keep your current clients coming back for more business. Furthermore, business development focuses on keeping all clients, new and old, satisfied to keep business growing and improving.