The practice of being tenaciously honest and living out strong personal values
WHAT IS IT?
A person of integrity lives by a code of ethics and high moral standards that others respect and admire. They always tell the truth.
WHY IS IT IMPORTANT
Friends, clients, and colleagues all want to deal with people who have integrity. If we withhold or compromise the truth, people will quickly learn that we cannot be trusted. Similarly, if we over-inflate the likelihood of particular outcomes, our strengths, or our past successes, people will eventually discount our abilities.