Being engaged and committed to the organization and to the client
WHAT IS IT?
Loyalty is a commitment to one’s client as well as to the organization, a commitment that is not abated by any other responsibilities or relationships. Loyal lawyers speak kindly and fairly about clients or co-workers, even when those parties are not present. In addition, they scan for any personal or professional conflicts of interest that may stop them from performing the best possible services.
WHY IS IT IMPORTANT?
Clients are very aware of who is loyal and who isn’t. They know who is trustworthy and committed, and will often avoid attorneys that seem to put themselves, rather than their practice or their clients, first. To become a returning customer, clients need to feel the firm’s loyalty towards them. Loyal lawyers keep conversations private, avoid conflicts of interest, and are faithful to their commitment despite any client flaws they may uncover. They can be trusted with confidential information and important responsibilities.