The ability to brainstorm innovative and viable solutions to current problems
What is it?
Creativity is the ability to generate novel ideas and solutions in order to solve problems or create a competitive advantage.
Why is it important?
Companies need to stay on the cutting edge or they will fade into obscurity. It may take time, but companies that don’t reinvent themselves regularly will be yesterday’s news. Employees who can transcend traditional patterns of thinking in order to identify trends, solutions, or opportunities that others don’t see are invaluable.