The ability to brainstorm innovative and viable solutions to current problems
What is it?
Creativity is the ability to generate new and novel ideas to solve problems and create a competitive advantage.
Why is it important?
Companies need to stay on the cutting edge or they will fade into obscurity. It may take time but the companies that aren’t reinventing themselves regularly will be yesterday’s news. Employees who can think outside the box and see things that others don’t see are invaluable.