The practice of tenaciously telling the truth and being straightforward.
What is it?
Associated with the concept of integrity, this is the regular practice of always telling the truth. A person of integrity lives by a code of ethics and high moral standards that others respect and admire.
Why is it important?
Employers, friends, business colleagues all want to deal with someone who is honest. If we shade the truth and deceive others, people will quickly learn that we cannot be trusted and they will not want to willingly work with us. Or if we overinflate our strengths or successes, people will eventually discount our abilities.