The ability to communicate expectations and instructions clearly and respectfully
What is it?
Directing others is the way a leader and staff member communicates expectations and gives instructions to others. Without coordinated effort, employees would be all over the board. It’s the leader’s job to get people working together and pulling in the same direction.
Why is it important?
Telling others what to do and how to do it is a delicate skill. If you come down too hard, some people will feel patronized and demoralized. If you are more laissez-faire and let people figure things out for themselves, they might feel lost and not know what you want. And you certainly can’t hold them responsible for delivering a product that wasn’t clearly articulated. When that happens, everyone’s frustrated.