The assistance provided by a company to those people who buy or use its products or services.
What is it?
Customer service often refers to the quality with which customers are treated both on a personal level (by employees) and at a more institutional level (according to company policies).
Why is it important?
The success of a retail company relies on customer satisfaction; part of this comes from the quality of the product and part comes from the interactions with employees of the company. Greater customer satisfaction leads to higher sales and increased customer loyalty.