The assistance provided by a company to those people who buy or use its products or services.
What is it?
Customer service often refers to the quality with which customers are treated both on a personal level (by employees) and at a more institutional level (according to company policies).
Why is it important?
The success of a retail company relies on customer satisfaction; part of this comes from the quality of the product and part comes from the interactions with employees of the company. Greater customer satisfaction leads to higher sales and increased customer loyalty.
Treat Your Employees Well
If you want to make sure your customers are happy, be sure to support your employees. If they feel valued and enjoy working with you and for you, they will treat the customers they come into contact with, with the same respect and value.
If your customers feel like they have easy access to you should there be a problem they will feel more comfortable shopping with you. Managers should be present on the sales floor and visible to their customers.
Be sure you, and your employees, share their deep knowledge of the products with customers. Providing customers with a sense of informed decision making will help them feel more confident in choosing your products. This should extend to you and your employees being honest about products that are not truly a good fit for their needs. When customers feel their needs are prioritized over sales they will feel more comfortable in the store.